A Content Management System – CMS is a system that manages a web site’s content, without requiring any HTML knowledge, to link pages and to control how the pages look. A CMS makes it much easier for users to create, edit, and publish the content on a web site.
ADVANTAGES OF A CUSTOM CMS
The possibilities for functionality and applications are endless! While popular, open-source platforms like Wordpress have a large eco system of plugin that can meet 90% of your needs. Often a developer could spend hours customising a plugin to meet your needs 100%, this can also be buggy and can break when the original plugin developer updates their plugin, leading to unexpected costs each time the plugin is updated.
Custom-built functionality can accomplish your goals without the need for compromises to build the site around the plugin, rather than the other way around. When you custom-develop a new feature, you can remain confident that it will continue to work.
Wordpress, and other well-known content management systems are more likely to be target because flaws in the security are constantly exposed and exploited by the hacker community. This happens because the platforms use a one size fits all approach.
The possibilities with a custom CMS are as varied as your imagination. You don't have to build your site around someone else's idea of how a site should work.
A CMS houses loads of valuable insights related to web traffic, engagement and conversions, but not all CMS solutions can apply that information to your company’s precise goals. Whether you’re trying to zoom in on specific call to action performance, downloads or clicks, a custom CMS allows you to track the metrics that align best with your business. In turn, this enables simpler benchmarking and a faster way to gauge if anything on your site needs to be fixed.
A Custom CMS can be easier to use for the end user
Many designers love using free content management systems. Unfortunately we also communicate daily with many businesses and end users who find them extremely confusing to use and maintain. If you are not looking to go through a potentially challenging learning curve, a custom solution can be your best bet, depending on your budget.
Maintenance is often easier and it is easier to scale the website as required or to add new feratures such as API connections.